Femmflo

About Us

Diagnostics

Pricing

FAQs

Because women deserve better answers, faster.

Propriety AI women’s health app connecting hormones, labs, and mental health into guided care plans

We’re interested in hearing your story, your pain points, and your journey. This is not about us, it’s about you. Help shape the future of women’s health. Sign up below today.

Join Founding 50 Now

Join Waitlist

Because women deserve better answers, faster.

Proprietary AI women’s health app integrating hormones, labs, and mental health into guided care plans.

We’re interested in hearing your story, your pain points, and your journey. This is not about us, it’s about you. Help shape the future of women’s health. Sign up below.

Join Founding 50 Now

Launching Soon on:

Launching February on:

Built by women, for women. Backed by doctors, psychology, and science.

Early access for 50 women to South Africa’s first AI women’s health app

We’re inviting 50 women to join our early pilot and help shape the future of women’s health, while receiving subsidised access to hormone testing and the Femmflo app.

We’re inviting 50 women to join our early pilot and help shape the future of women’s health, while receiving subsidised access to hormone testing and the

Femmflo app.

What’s included in the Founding 50 (valued at R2000+):

Comprehensive hormone blood test
Conducted by our lab partners at Epicentre. Blood testing and insights are included, with results interpreted in the context of each individual’s health history and current circumstances.
3 months of full app access
Your personal AI health companion for guided care
Personal onboarding call
Direct access to founder, Tal Cook

Your price: R750

100% of this goes toward the cost of your lab test.

Femmflo makes no profit from the Founding 50, your feedback helps shape what we build next.

What’s included in the Founding 50 (valued at R2000+):

Comprehensive hormone blood test
Conducted by our lab partners at Epicentre
3 months of full app access
Your personal AI health companion for guided care
Personal onboarding call
Direct access to founder, Tal Cook

Your price: R750

100% of this goes toward the cost of your lab test.

Femmflo makes no profit from the Founding 50, your feedback helps shape what we build next.

Join Founding 50 Now

Join Waitlist Otherwise

Who is the Founding 50 for?

Is the Founding 50 right for you? To ensure our pilot data is accurate, we have strict

criteria for this intake.

Please only apply if:

You are based in Johannesburg, Cape Town, or Durban

• You are between 28–38 years old

• You have hormonal symptoms, a diagnosis (e.g. PCOS, endometriosis, PMDD), or are trying to conceive

• You are not currently pregnant, breastfeeding, or within 12 months postpartum

Blood testing is part of this early phase and results are interpreted in context.

If this doesn’t apply to you right now, you’re welcome to join the waitlist and access guided support through Gabi AI when the app launches.

Join Founding 50 Now

Join Waitlist Otherwise

Please only apply if:

You are based in Johannesburg, Cape Town, or Durban (Required for our partner labs).

You are between 28 – 38 years old.

You are Diagnosed (PCOS, Endometriosis, PMDD etc.) OR Trying to Conceive.

You are NOT currently pregnant or breastfeeding (0-12 months). Why? Pregnancy and breastfeeding alter baseline hormones, meaning the lab data won't work for this specific study.

The Roadmap: How It Works

50 Spots. 1 Mission. Better answers, faster. We are capping this intake strictly at 50 women to ensure we can support every single person in the group.

Disclaimer: Femmflo provides guided information based on your data. This does not substitute medical advice. Please consult a healthcare professional.

Join Founding 50 Now

Step 1 : Sign Up

Step 2: Connect

Step 3 : Secure Your Spot

Step 4 : Test

Step 5: Available at launch in February

Empowering you to take charge

Empowering you to

take charge

A note from Tal, Femmflo’s CEO: My defining moment came when I started to feel defective, like my body was betraying me. The scans, the meds, the pain, the waiting, and still no answers. At eighteen, I was told I’d never conceive. Three surgeries later, I realised it wasn’t my body that was broken, it was the system. Today, I’m pregnant, proof that when women understand their bodies, healing is possible.

I built Femmflo so you can connect those dots sooner, between hormones, mind, and body, and act on clear next steps with confidence.

Tal Cook

Pychology, behavioural science and functional medicine for women

- CEO & Co-Founder

After years of misdiagnosis, hormonal and psychological data revealed the underlying drivers of my endometriosis.     Evidence-based intervention led to full recovery and a successful pregnancy.

Tal Cook

Pychology, behavioural science and functional medicine for women

- CEO & Co-Founder

The Horrifying truth about women’s health

Women’s health has two fundamental failures. First: the medical model was built without female physiology as the baseline, so symptoms rarely match textbooks. Second: hormonal data, mental health, and lab results live in silos, leaving women with information but no interpretation.

7 years

Average time women wait for a diagnosis.

70%

Health data remains unlinked.

90%

Report never receiving

personalised care.

$18K

Spent chasing disconnected answers.

Our Solution

Femmflo solves this by unifying a woman’s data into one intelligent framework. Our proprietary AI, trained on real hormone labs, symptom patterns, and behavioural data, interprets how these systems influence one another and translates them into personalised next steps. This is something cycle-tracking and symptom-only apps cannot do because they lack real biomarkers and contextual datasets.

Who is the full Femmflo app for

after Founding 50 launch?

Who is the full Femmflo app for after Founding 50 launch?

Because every woman’s hormonal story is different, Femmflo meets you where you are.

Diagnosed Women

For women managing ongoing hormonal challenges such as:

PCOS

• Endometriosis

• Adenomyosis

• Thyroid or adrenal imbalance

• PMDD

• Insulin resistance

• Fertility-related symptoms

Trying to Conceive

For women actively trying to concieve:

• Track ovulation and fertile windows

• Support hormonal and emotional balance

• Understand lifestyle factors that influence fertility

• For those with irregular cycles or mild hormonal symptoms

TTC + Diagnosed

For women trying to conceive while managing hormonal symptoms or diagnosed conditions such as:

• PCOS, Endometriosis, or thyroid/adrenal imbalances

• Irregular or absent cycles affecting fertility

• Balancing physical and emotional wellbeing during conception

Pregnant

For women navigating hormonal and physical changes such as:

Fatigue and mood shifts

• Body discomfort and swelling

• Changes in sleep, energy, and appetite

Hormone lab testing is not recommended during pregnancy, levels fluctuate naturally and results won’t be accurate.

Postpartum (0-12 months)

For women adjusting to hormonal and physical recovery after birth:

• Sleep disruption and emotional changes

• Breastfeeding or bleeding fluctuations

• Support with overall recovery and energy balance

For women adjusting to hormonal and physical recovery after birth:

• Sleep disruption and emotional changes

• Breastfeeding or bleeding fluctuations

• Support with overall recovery and energy balance

Hormone lab testing should be avoided within 12 months after birth, hormones are still rebalancing.

Exploring/Undiagnosed

• For women experiencing symptoms and seeking to understand their bodies better:

• Fatigue, irregular cycles, or mood shifts

• Possible hormonal or lifestyle imbalances

• Gaining clarity before consulting a clinician

How The Full Femmflo App Works

From data to daily guidance, your hormones, labs, and mind, finally connected.

From data to daily guidance, your hormones, labs,

and mind, finally connected.

Check-In

Track your mood, cycle & symptoms.

Test

Book your hormone panel (results in 72 hours).

️Understand

Our AI Gabitranslates data into actionable insights.

Act

Personalised guided care plans

Consult

Consult a doctor when needed by simply updating your information in the app, and our AI automatically adjusts your care plan so it stays accurate and relevant.

Check-In

Track your mood, cycle & symptoms.

Test

Book your hormone panel (results in 72 hours).

️Understand

AI translates data into actionable insights.

Act

Personalised guided care plans

Consult

Consult a doctor when needed, then return to updated care plans

Check-In

Track your mood, cycle & symptoms.

Test

Book your hormone panel (results in 72 hours).

️Understand

AI translates data into actionable insights.

Act

Personalised guided care plans

Consult

Consult a doctor when needed, then return to updated care plans

Real Women, Real Change

Real Women,

Real Change

Every woman’s story is unique, but what they share is the relief of finally feeling seen, heard, and understood.

Join Founding 50 Now

Thandokazi, 34
(PCOS)
“For the first time, my lab results made sense. I understood what my hormones were doing, and what to do next.”
Leandra, 30
(Anxiety)
“This program helped me identify triggers in my daily life, enabling me to manage my anxiety more effectively.”
Maria, 45
(Diabetes)
“I learned how my body reacts to different foods, which empowered me to take control of my health.”
Emily, 35
(ADHD)
“The insights I gained were eye-opening. Now I feel more focused and productive than ever.”

Thandokazi, 34
(PCOS)
“For the first time, my lab results made sense. I understood what my hormones were doing, and what to do next.”
Leandra, 30
(Anxiety)
“This program helped me identify triggers in my daily life, enabling me to manage my anxiety more effectively.”
Maria, 45
(Diabetes)
“I learned how my body reacts to different foods, which empowered me to take control of my health.”
Emily, 35
(ADHD)
“The insights I gained were eye-opening. Now I feel more focused and productive than ever.”

Thandokazi, 34
(PCOS)
“For the first time, my lab results made sense. I understood what my hormones were doing, and what to do next.”
Leandra, 30
(Anxiety)
“Gabi helped me identify triggers in my daily life, enabling me to manage my anxiety more effectively.”
Emily, 35
(ADHD)
“The insights I gained were eye-opening. Now I feel more focused and productive than ever.”

Why Femmflo Is Different

Every woman’s story is unique, but what they share is the relief of finally feeling seen, heard, and understood.

01

Connects hormones, labs, and mental health in one place.
02
Shows why symptoms happen, not just when.
03
Turns your data into clear, personalised insights.
04
Clinically aligned guidance you can trust.
05

Built for African women, where the research gap is biggest.

01

Connects hormones, labs, and mental health in one place.
02
Shows why symptoms happen, not just when.
03
Turns your data into clear, personalised insights.
04
Clinically aligned guidance you can trust.
05

Built for African women, where the research gap is biggest.

Start where you are, your journey is personal, and we’ll guide you

every step of the way.

Start where you are, your journey is personal, and we’ll guide you

every step of the way.

Whether you’re ready to commit or just exploring, every path begins with your Discovery
Form and a free 15-minute call with Tal Cook.

Join Founding 50 Now

Founding 50

R750.00

once off

Avaliable

Features:

Includes a hormonal lab test and 3 months of premium access

Monthly Plan

R 99.00

per month

Coming Soon

Features:

Personalised insights for hormones and mental health

Requires a separate lab test through our clinical partner, Epicentre.

Annual Plan

R 990.00

per year

Coming Soon

Features:

Personalised insights for hormones and mental health

12 months of full access

Family Plan

R 199.00

per month

Coming Soon

Features:

Personalised insights for hormones and mental health

Shared care for up to 4 friends or family

Lab Access

R 2300.00

once-off

Coming Soon

Features:

Annual Plan
(R 990 value)

hormone lab test
(R 1667 value)

Your journey starts with your hormone labs.

To personalise your care and generate accurate insights, Femmflo connects directly with your hormone test results through our partnership with Epicentre Labs.

Your lab results power Femmflo’s AI insights, helping you understand your hormones, mood, and energy with real data. Testing is quick, accredited, and clinician-validated within 72 hours.

Medial Aid Claimable

Diagnosed women can consult their doctor for a referral to claim through medical savings or, in some cases, PMBs.

Additional preventive screening

HPV preventive screening is available through Epicentre and is often covered by medical aid if no recent Pap smear was done. Eligibility is checked upfront. Self-funded value: R1,925.

Seamless data link between your lab panel and AI insights.

The science you can feel confident in.

Professionally validated results, run by trusted clinicians.

No guesswork, real numbers behind your wellbeing.

Learn More

Book Now

Your journey starts with your hormone labs.

To personalise your care and generate accurate insights, Femmflo connects directly with your hormone test results through our partnership with Epicentre Labs.

Your lab results power Femmflo’s AI insights, helping you understand your hormones, mood, and energy with real data. Testing is quick, accredited, and clinician-validated within 72 hours.

Medial Aid Claimable

Diagnosed women can consult their doctor for a referral to claim through medical savings or, in some cases, PMBs.

Additional preventive screening

HPV preventive screening is available through Epicentre and is often covered by medical aid if no recent Pap smear was done. Eligibility is checked upfront. Self-funded value: R1,925.

Seamless data link between your lab panel and AI insights.

The science you can feel confident in.

Professionally validated results, run by trusted clinicians.

No guesswork, real numbers behind your wellbeing.

Learn More

Book Now

It’s time to take control of your hormones

and your health.

It’s time to take control of your hormones and your health.

Join Founding 50 Now

Questions About Femmflo

What is Femmflo?

Femmflo is a women’s health app that uses smart AI to connect your hormones, lab results, and mental health into guided care plans.

Who is Gabi?

Gabi is your personal AI, made by women, for you. A caring health companion who understands your hormones, emotions, and lifestyle, designed with compassion and cultural sensitivity for every woman she supports.

What makes Femmflo diffferent?

Femmflo goes beyond tracking, it explains why. While other apps predict cycles or moods, Femmflo connects what’s happening in your hormones, mind, and lifestyle through real data and psychological insight. Our lab-verified accuracy, closed-loop AI, and local women’s data mean your results are clinically grounded, culturally relevant, and deeply personal. Built for women who want more than predictions, for those who want answers they can trust.

Do I need a lab test?

No, you can start exploring your health right away through daily check-ins and guided insights. But for the full Femmflo experience, we recommend adding a lab test. It helps you see beneath the surface — giving you clearer answers and a deeper understanding of your hormones, mind, and body.

Is my data private?

Yes, completely. Your information is protected under POPIA and GDPR standards, stored securely, and never shared without your consent.

What if I don't menstrate or use birth control?

That’s completely okay, Femmflo isn’t a period tracker. It focuses on your hormones, mood, and overall wellbeing. Whether you’re on birth control, perimenopausal, or not menstruating, Femmflo adapts to your body’s patterns and still provides meaningful insights and guidance.

What is Femmflo?

Femmflo is a women’s health app that uses smart AI to connect your hormones, lab results, and mental health into guided care plans.

Who is Gabi?

What makes Femmflo Different?

To add a video to your site, click the “Insert” button and navigate to the “Media” section. Then, drag and drop a video component onto the Canvas.

Do I need a lab test?

Is my data private?

Yes, completely. Your information is protected under POPIA and GDPR standards, stored securely, and never shared without your consent.

What if I dont menstraute or use birth control?

Your insights are unique,

each woman's journey is her own.

Your insights are unique,