Inspired by Our Own Health Journeys, Innovating for Yours

our story

Unfolding our journey

We co-founded Femmflo, inspired by Tal’s personal journey with endometriosis and hormonal challenges. Michael witnessed this firsthand, seeing Tal face inadequate support and testing options, which led her to take matters into her own hands by addressing the root causes of her condition. As Femmflo’s first “patient zero,” Tal’s health data and experiences have been pivotal in shaping the app’s vision and design. Together, we are committed to creating a solution that genuinely addresses women’s health needs, transforming these insights into effective, personalised support for women worldwide.

Partnered with top Medical Services in the country

Meet the team

Our Expertise

Tal cook

CEO and Co-founder

Tal Ardenbaum is a renowned women’s health specialist with over a decade of experience. She has worked with prestigious organisations like October HealthAdeaHealth, and Lifeline. Tal specialises in addressing the root causes of health issues, focusing on functional medicine, neuroplasticity, behavioural modification, and counselling. Through Femmflo, she offers personalised health solutions that integrate hormonal balance and psychological performance, ensuring women across South Africa receive tailored, effective care.

michael cook

CTO and Co-founder

Michael Cook is a Full-stack Developer Lead at a discreet DeFi company. With deep expertise in decentralised finance, UX, and systems design. As a dedicated advocate for women’s well-being, he leads the tech team, focusing on building scalable and efficient systems that support Femmflo’s mission to deliver transformative, personalised solutions. Working behind the scenes, Michael is pivotal in shaping the technological foundation of Femmflo.

Zuha ajlan

Lead Data Collection and Research Specialist

Zuha is a neuroscientist and STEM education advocate focused on translating complex research into real-world applications. Her work spans the nervous system, immunity, and maternal-child health. As Femmflo’s Lead Data Collection and Research Specialist, Zuha applies her expertise in evidence-based medicine to enhance the platform and accelerate care. Beyond Femmflo, she has mentored over 30 Biomedicine students, presented at the Neurology World Congress 2023, and spoken on panels for organizations like Golden Key International and Climate Cardinals, addressing STEM education, neuroscience, gender equity, and climate change.

carrie-Jean hickman

Counsellor and Wellness Strategist 

Carrie is a wellness strategist dedicated to mental health strategies, personal growth, and well-being development. She creates and leads transformative wellness series and discussions, offering practical tools and tailored guidance to help individuals navigate their mental health journeys with confidence. With a deep passion for empowering others, Carrie focuses on fostering resilience, self-awareness, and lasting well-being. Her expertise, combined with her commitment to supporting others, has established her as a trusted advocate and leader in the mental wellness field.
 

Ovary acting? not so much