We co-founded Femmflo, inspired by Tal’s personal journey with endometriosis and hormonal challenges. Michael witnessed this firsthand, seeing Tal face inadequate support and testing options, which led her to take matters into her own hands by addressing the root causes of her condition. As Femmflo’s first “patient zero,” Tal’s health data and experiences have been pivotal in shaping the app’s vision and design. Together, we are committed to creating a solution that genuinely addresses women’s health needs, transforming these insights into effective, personalised support for women worldwide.
Tal cook
CEO and Co-founder
Tal Ardenbaum is a renowned women’s health specialist with over a decade of experience. She has worked with prestigious organisations like October Health, AdeaHealth, and Lifeline. Tal specialises in addressing the root causes of health issues, focusing on functional medicine, neuroplasticity, behavioural modification, and counselling. Through Femmflo, she offers personalised health solutions that integrate hormonal balance and psychological performance, ensuring women across South Africa receive tailored, effective care.
michael cook
CTO and Co-founder
Michael Cook is a Full-stack Developer Lead at a discreet DeFi company. With deep expertise in decentralised finance, UX, and systems design. As a dedicated advocate for women’s well-being, he leads the tech team, focusing on building scalable and efficient systems that support Femmflo’s mission to deliver transformative, personalised solutions. Working behind the scenes, Michael is pivotal in shaping the technological foundation of Femmflo.
Zuha ajlan
Lead Data Collection and Research Specialist
carrie-Jean hickman
Counsellor and Wellness Strategist